SF World

Welcome to a new season at Seafolly. The sun is shining, the water is inviting and the sea breeze is heavenly. There is a new energy in the air this season, it’s bright and...

The foundations of an unforgettable summer start with the essentials that carry you through your saltiest moments in style. From comfy classics to the ultimate cover ups an...

The Whitsundays is the epitome of a tropical paradise, and the perfect setting for our Preview 2017 campaign starring Seafolly darling, Jess Hart and Finnish beauty Olivia ...

INTRODUCING SEAFOLLY ACTIVEWEAR Welcome to Active. You may not know this, but Seafolly started out back in the mid-70s offering active wear and offered active wear ranges ...

Take a walk on the Wild Side! Nature’s calling. This collection is inspired by snake skin. Faux of course. The materials are made from textured jacquard fabrics, with ...

Let us introduce you to the women blazing a trail in the dynamic ecosystem of fashion, through their lens. We have been diving into the world of swimwear for almost 50 ye...

First taking the fashion world by storm in the 1960s and ‘70s, kaftans have certainly made a come back in the last few years. Incorporating on-trend prints and a variety of...

There’s no denying good swimwear starts with classic shapes that fuse fashion forward elements, while still supporting you in all the right places. Seafolly have a reputati...

In the last few years, the Brazilian bikini has been making waves all the way from Instagram to Ipanema. Straddling the line between a classic-coverage bikini and a thong, ...

Celebrate effortless style this summer with our Double Cloth apparel collection. Made to wear on and off the sand, our Double Cloth apparel is 100% natural cotton, breath...

There’s no place like the Australian beach. We should know, our towel has been there since 1975. This season, we are calling all lovers of summer, sun and sand to join u...

When you are heading out to the beach, it can be easy to forget an important item or two, so we’ve put together a list of 5 beach bag must-haves. From summer essentials li...

Sun seeking babes, head-to-toe yellow is calling your name now, more than ever! What better colour to radiate the shade of summer than a hue that screams sunshine? Butter...

Say hello to pretty and preppy check-style prints as they return to your wardrobe this season in an uber-chic colour palette of Chilli Red and Indigo. Inspired by French ...

THE PERFECT ONE PIECE You want a one piece that’s flattering and fits beautifully. That feels comfortable and feminine. That you can stand up paddle board in. Meet the Bl...

Summer style in the USA officially kicked off in February at Coachella Music Festival, and to celebrate Seafolly collaborated with Australian based influencer @chloechapman...

Here at Seafolly, we know more than anyone what it means to feel comfortable in your own skin, not just in your swimwear! That’s why we’ve partnered with the babes at BUF g...

From Instagram to Ipanema, high-cut bikinis are once again taking over the swimwear world. Pioneered by icons such as Pamela Anderson and revitalised, some 30 years later, ...

ACTIVE SWIM Sleek lines and sports inspired mesh swimwear are this seasons must-have. A swim collection offered in classic black, with multifunctional bikini styles that...

Every summer, bikinis are always a statement style piece. With a whole range of new designs, shapes and cuts available at Seafolly, you are certainly spoilt for choice, wit...

SAND, PLAY AND SURF. SUN, SURF AND PLAY. Surfing is to Byron Bay what iconic beachwear is to Australian summer – inseparable. From early dawn breaks to hazy mist of th...

Hey babes, did you hear? #FITFOLLY has officially launched and here are the pictures to prove it! In February Seafolly hosted an exclusive AquaFit class for a dream team ...

In case you missed it, the stunning Alexandra Dedich seriously owned the page in the Daily Telegraph last weekend. We are inspired by her confidence and how much her fun lo...

WELCOME TO SEAFOLLY Blue skies that stretch forever, warm golden sand and welcoming waves – there’s no place like the Australian beach. We should know, we were founded t...

SURROUNDED BY COAST ON THREE SIDES, BROOME IS A BEACH LOVER’S PARADISE. Broome is ideally positioned to offer something for every beach-lover with a variety of gorgeous b...

OUR CHAT WITH OUR GIRL – JESS HART 1. Welcome back Jess! How does it feel to be back in Australia shooting with Seafolly? It’s so great to be back. The Seafolly campaign...

WHEN OUR ROAD TRIP WENT OFF-ROAD WE THREW AWAY THE MAP AND TRUSTED IN THE LOCALS. To get a taste of the sheer scale of Australia the girls took a drive for a little over ...

Dress your body in effortless styles, inspired by the waters of near and far, as you say hello to our new collection of swim, activewear, overswim, and accessories. In ener...

We are Seafolly. Playful and adventurous, we make the most of every moment. Dive in wherever you are, it’s the start another iconic summer with Seafolly. The much antici...