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We Are Seafolly

Seafolly was born on the beaches of Sydney, Australia, in 1975. Ever since, we have been connecting women around the world with a feeling like no other, through innovative swimwear that heroes fit above all else.

We embody the Australian beach lifestyle. The fiery spirit of the Australian sun and the refreshing optimism of the ocean flows through all that we do. We harness this to create considered swim collections that inspire the confidence all women need to truly embrace and enjoy the beach.

Our swimwear, beachwear and accessories are designed with women in mind, providing shapes and support to suit a variety of body types, destinations, and activities. Ensuring you feel confident, always.

Seafolly Today

300+ Employees

Including the Seafolly Support Centre in Sydney and Retail teams across Australia and Singapore.

Work With Us

30 Stores

There are 30 Seafolly stores globally, 26 in Australia and 4 in Singapore.

Find a store

50 Countries

Seafolly is sold in over 2100 locations globally including major retailers and online sites.


We were born on Bondi Beach in 1975, and our towel has been there ever since.

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