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Behind The Scenes | Since 1975
Ever wondered what goes on behind the scenes on our campaign shoots? Here’s everything you need to know about our recent campaign, Since 1975. 4 international flights, 2 d... -
BTS: Sephora gave us the best beach makeup advice EVER!
It’s a crisp morning in Bondi and the vibe is electric on set, the sun is waking up and sending sparkles across the rock pools. It’s a beauty of a day. When our stunning m... -
Behind The Brand
In conversation with the team behind Seafolly. Get to know the passionate individuals that have helped shape Seafolly in recent years. We check in with how they’re faring i... -
BTS: Own Your Folly With Gracie Otto
“Seafolly has a rich history and has been around for so many generations, it’s uniquely Australian. For me, Own Your Folly means not caring what anyone else thinks and just... -
Hair, Make-Up & Styling
THIS AMAZING TRIO HELP BRING EACH SHOT TO LIFE, WHILST CAPTURING THE NATURAL BEAUTY OF OUR GIRLS, JESS AND OLIVIA Whilst the shots say it all, we can’t overlook our amaz... -
How to Shoot a Seafolly Campaign
BEHIND THE SCENES IN BYRON BAY Believe it or not, it takes a tight knit team of 20+ to pull together the perfect Seafolly campaign shoot. The ‘Welcome to Byron Bay’ camp... -
Behind the Lens With Simon Upton
AFTER CAPTURING THE ESSENCE OF BROOME SO BEAUTIFULLY IN OUR SUMMER 2016 SHOOT, WE JUMPED AT THE OPPORTUNITY TO WORK WITH SIMON UPTON AGAIN. Capturing the fragile beauty of... -
Seafolly Style Series | Behind the Scenes
Summer is calling, and so is our need to start thinking about the trends that are going to take us from the sand to the street in style! Styled and directed by o... -
Shooting with Friends
THREE FRIENDS, ONE SUPER LAID BACK, BREATHTAKING AUSTRALIAN BEACH LOCATION. IT’S THE PERFECT MIX FOR GOOD VIBES Byron Bay is a dream destination for a girl’s trip... -
Challenge Accepted #womensupportingwomen
In light of the current movement surrounding the Istanbul Convention, we have decided to join many other women in our social media community to recognize our appreciation a... -
Behind the Scenes: SUMMER IS CALLING
Let us take you behind the scenes as home-grown beauties Georgia Fowler and Charlee Fraser grace our Summer 2020 collection on the shores of Bondi Beach. This year marks...