SF World
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Welcome to Broome
THE EPITOME OF THE AUSTRALIAN BEACH You fall in love with Broome as soon as your feet hit the ground and you absorb the raw beauty at every turn. The barren red earth car... -
Welcome to High Summer 2017 Starring Jess Hart
JOIN US AS WE WELCOME BACK ONE OF OUR MOST BELOVED FACES We are thrilled to welcome home Jess Hart, one of our most recognisable and loved faces. Jess first became the... -
Welcome to Byron Bay
WELCOME TO SEAFOLLY Blue skies that stretch forever, warm golden sand and welcoming waves – there’s no place like the Australian beach. We should know, we were founded t... -
The Beaches of Broome
SURROUNDED BY COAST ON THREE SIDES, BROOME IS A BEACH LOVER’S PARADISE. Broome is ideally positioned to offer something for every beach-lover with a variety of gorgeous b... -
Meet Our Hair Stylist
SOPHIE ROBERTS 1. How did you get your start in the industry? I began as an assistant make-up artist and quickly realised there were fewer hairstylists in the fash... -
Q & A with Jess Hart
OUR CHAT WITH OUR GIRL – JESS HART 1. Welcome back Jess! How does it feel to be back in Australia shooting with Seafolly? It’s so great to be back. The Seafolly campaign... -
Meet Our Stylist
SARA SMITH 1. How did you get your start as a stylist? Moved to london age 17 to start course in fashion journalism and styling, but ended up working my way up the ladd... -
Model Beginning: Meet Olivia
FROM SNOW TO SAND IN A DAY, OUR NEW FINNISH BEAUTY CAN DO IT ALL Plucked from the depths of a Finnish winter, Olivia was given just a few short days to acclimatis... -
Meet Our Makeup Artist
PETER BEARD 1. How did you get your start in the industry? I was always interested in creating images and characters. I started painting my mums face with watercolour... -
Meet Emma Stern-Nielsen
24-year-old Emma Stern has taken the modeling industry by storm. The alluring Danish model embraces the essence of natural beauty. Since she started modelling three years... -
Eat, Play & Stay in Broome
WHEN OUR ROAD TRIP WENT OFF-ROAD WE THREW AWAY THE MAP AND TRUSTED IN THE LOCALS. To get a taste of the sheer scale of Australia the girls took a drive for a little over ...