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Bridal Edit Outfits
Say yes to the dress and then move onto the next. This one’s for the beach loving brides and bridesmaids! Get ready to pack elegance and timelessness into your suitcase wi... -
Summer In Miami: Your Exclusive Preview Inside Our Miami Poolside Brunch
Come inside our Miami Swim Week event as we celebrate the launch of our new collection, Summer Wonderland. Beneath the radiant Miami sun, friends of Seafolly among indust... -
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Top 5 Black One Piece Swimsuits
With Summer just around the corner, it’s the perfect time to find your go-to classic black one piece swimsuit. As a swimwear brand that embodies the beach lifestyle and fee... -
How To Tie A Sarong
Seafolly sarongs are designed to help you create your own style and feel confident at the beach. Made from 100% cotton, our sarongs are lightweight and breathable, making t... -
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What is a Tankini?
Tankini tops provide the perfect balance of coverage and style - they are a classic swimwear option for women who want to feel comfortable and confident at the beach. So wh... -
Must Have DD Swimwear
If you’re struggling to find swimwear that is best suited to DD cups, you are not alone. To get speciality fit swimwear right you have to understand the meaning of real su... -
Your Guide to Find the Perfect Fit
Shopping for swimwear is no easy feat. At Seafolly, we know you’re not just a number or a size. We know it’s about your shape, your style and what you do in your swim. Our... -
Get Active in the Whitsundays
Motivation starts here, check out our active wear to ensure you're always bikini bod ready. -
Behind The Scenes | Since 1975
Ever wondered what goes on behind the scenes on our campaign shoots? Here’s everything you need to know about our recent campaign, Since 1975. 4 international flights, 2 d... -
BTS: Sephora gave us the best beach makeup advice EVER!
It’s a crisp morning in Bondi and the vibe is electric on set, the sun is waking up and sending sparkles across the rock pools. It’s a beauty of a day. When our stunning m... -
Behind The Brand
In conversation with the team behind Seafolly. Get to know the passionate individuals that have helped shape Seafolly in recent years. We check in with how they’re faring i... -
BTS: Own Your Folly With Gracie Otto
“Seafolly has a rich history and has been around for so many generations, it’s uniquely Australian. For me, Own Your Folly means not caring what anyone else thinks and just... -
Elyse Knowles Announced as the Brand Ambassador for Seafolly
Move over sunshine! Elyse Knowles is here to turn up the heat with salt in her hair and sand on her feet, one swimsuit at a time. We are thrilled to officially welcome @e... -
Are You Made to Summer?
Welcome to a new season at Seafolly. The sun is shining, the water is inviting and the sea breeze is heavenly. There is a new energy in the air this season, it’s bright and... -
Hair, Make-Up & Styling
THIS AMAZING TRIO HELP BRING EACH SHOT TO LIFE, WHILST CAPTURING THE NATURAL BEAUTY OF OUR GIRLS, JESS AND OLIVIA Whilst the shots say it all, we can’t overlook our amaz... -
Seafolly Style Series - Beach Essentials
The foundations of an unforgettable summer start with the essentials that carry you through your saltiest moments in style. From comfy classics to the ultimate cover ups an... -
Meet the Byron Stingrays
THE AUSTRALIAN BEACH LIFESTYLE IS NOT ABOUT BEING AN OBSERVER, IT’S ABOUT JUMPING IN – AND THIS SPIRIT IS NOT LIMITED BY AGE. No one embodies this quite so emphatically ... -
Meet Victoria Lee
Originally from Narrandera, NSW, 26-year-old Victoria Lee has been modelling since she was 19. Her first shoot was in Queenstown, New Zealand for a Roxy winter range. Sin... -
Cruising the Whitsundays
The Whitsundays is the epitome of a tropical paradise, and the perfect setting for our Preview 2017 campaign starring Seafolly darling, Jess Hart and Finnish beauty Olivia ... -
How to Shoot a Seafolly Campaign
BEHIND THE SCENES IN BYRON BAY Believe it or not, it takes a tight knit team of 20+ to pull together the perfect Seafolly campaign shoot. The ‘Welcome to Byron Bay’ camp... -
Behind the Lens With Simon Upton
AFTER CAPTURING THE ESSENCE OF BROOME SO BEAUTIFULLY IN OUR SUMMER 2016 SHOOT, WE JUMPED AT THE OPPORTUNITY TO WORK WITH SIMON UPTON AGAIN. Capturing the fragile beauty of... -
Faces of Seafolly Winner @lifelikelara
With over 27 finalists and 2,500 entries from women around Australian, South African Born, now Sydney based aspiring model, and Faces of Seafolly winner Lara Schroeder was ... -
Welcome to Active
INTRODUCING SEAFOLLY ACTIVEWEAR Welcome to Active. You may not know this, but Seafolly started out back in the mid-70s offering active wear and offered active wear ranges ... -
Take a Walk on the Wild Side
Take a walk on the Wild Side! Nature’s calling. This collection is inspired by snake skin. Faux of course. The materials are made from textured jacquard fabrics, with ... -
Seafolly's Dose of Summer
It may have been cold outside but we’re summer lovin’ all year round! On the last Friday of July, Seafolly hosted over 100 staff members for a large dose of summer in Bondi... -
Sip & Shop with Seafolly & Chandon
It’s our favourite time of year! The days are getting longer, the ocean is calling and the good vibes of summer are officially here! We’ve collaborated with our friends at ... -
Seafolly Style Series | Behind the Scenes
Summer is calling, and so is our need to start thinking about the trends that are going to take us from the sand to the street in style! Styled and directed by o... -
Meet Camilla: Danish Born Beauty
A true free spirit, Scandinavian beauty Camilla Christensen says she loves being ‘on the go’. Scouted as a ballet dancer just aged 16 in Copenhagen Denmark, she has never l... -
Meet Chelsey: The Supersonic Dutch Model
The supersonic Dutch model who loves cycling around Amsterdam as much as her dad’s jokes. Hailing from Amsterdam, model Chelsey Weimar has lived in New York for the past tw... -
Meet Daili: Seafolly’s New Cuban Crew Member
Those curls and that sass, is what give Cuban model and influencer the edge. Born in Cuba but now based between Belgium and the US, she rather impressively, speaks fluent S... -
Meet Natalie
Meet Natalie our Senior Apparel Designer; she’s as cheeky as she is chic and truly embodies the #SEAFOLLYLIFE. Heading up our apparel design team she’s always on the search... -
Welcome to, The Beach Club!
Seafolly and Sunburn Swimwear joined forces to turn up the heat on the first day of summer with an exclusive pop up beach club at Australia’s most iconic summer spot, Bondi... -
Top Trends Worn By Byron's Style Setters
Let us introduce you to the women blazing a trail in the dynamic ecosystem of fashion, through their lens. We have been diving into the world of swimwear for almost 50 ye... -
The Art of Swimming: Limited Edition Collection with Australian Artist Gemma O’Brien
It’s no secret we love working with inspiring women and so we’re beaming with pride over our first artist collaboration collection which has just arrived in Seafolly stores... -
The Best Kaftan for Every Body Shape
First taking the fashion world by storm in the 1960s and ‘70s, kaftans have certainly made a come back in the last few years. Incorporating on-trend prints and a variety of... -
Swim Go To’s
There’s no denying good swimwear starts with classic shapes that fuse fashion forward elements, while still supporting you in all the right places. Seafolly have a reputati... -
Shooting with Friends
THREE FRIENDS, ONE SUPER LAID BACK, BREATHTAKING AUSTRALIAN BEACH LOCATION. IT’S THE PERFECT MIX FOR GOOD VIBES Byron Bay is a dream destination for a girl’s trip... -
Seafolly and Chandon share the summer magic with Merivale!
To celebrate summer eve, Seafolly and Chandon took over one of the most iconic beach side bars, in Sydney, Coogee Pavillion, and totally transformed the space into an all-t... -
Meet Yan Yan: Fashion’s New Muse and All-Round Cool Girl
A true creative, model and fashion influencer, Yan Yan Chan never goes anywhere without her camera. Born in Hong Kong she moved to Sydney in 2000 when she was 14 and spent ... -
Challenge Accepted #womensupportingwomen
In light of the current movement surrounding the Istanbul Convention, we have decided to join many other women in our social media community to recognize our appreciation a... -
WIN the ultimate weekend away with your best babes!
Picture yourself sipping on bubbles in the sun, wearing head to toe Seafolly, surrounded by your best babes – dreamy right! Chandon and Seafolly have joined forces yet agai... -
Why You Should Dare to Bare: The Brazilian Bikini Cut
In the last few years, the Brazilian bikini has been making waves all the way from Instagram to Ipanema. Straddling the line between a classic-coverage bikini and a thong, ... -
Women of Seafolly: Five minutes with the super talented Gemma O'Brien
Introducing Australian artist, Gemma O’Brien. She’s not only making waves around the world for her amazing illustrations, but she’s also the most gorgeous, down to earth, b... -
What is Folly?
Folly is in our name and in our nature. It is a part of who we are here at Seafolly. We couldn’t wait to share this video of some of the women behind the scenes at Seafolly... -
New In Apparel: Double Cloth
Celebrate effortless style this summer with our Double Cloth apparel collection. Made to wear on and off the sand, our Double Cloth apparel is 100% natural cotton, breath... -
Meet Stefan
Meet Stefan! Photographer, Father, True Blue Aussie, and friend of the brand One thing we can thank this year for is gaining perspective on the elements that create true ... -
Meet Shimma Marie
5 Questions with Model Shimma Marie As we hero our unique island home this season, meet local beauty Shimma Sunrise Marie, one of the faces of our ‘Love Australia’ campa... -
Meet Sarah Ellen
5 Questions With Sarah Ellen Shot on the shores of our relaxed northern neighbour, Manly, Sarah Ellen graces our newest collections 1. Describe Australia in 5 words ... -
Behind the Scenes: SUMMER IS CALLING
Let us take you behind the scenes as home-grown beauties Georgia Fowler and Charlee Fraser grace our Summer 2020 collection on the shores of Bondi Beach. This year marks... -
Behind The Scenes with Elyse
We’re taking you behind the scenes! Come away with us… we’re taking you on set with Elyse Knowles and our talented team to show you how our campaign comes to life. The the... -
#LoveAustralia Spring 2020 Launch
Welcome to the Australian lifestyle; one you can subscribe to from anywhere in the world. With staycations the norm and local exploration aplenty, we are looking inward thi... -
The Life is Beautiful Campaign With Sarah Ellen
Introducing Sarah Ellen as Global Ambassador and Face of the ‘Life Is Beautiful’ campaign. Captured by Simon Upton in South Australia at the beautiful beaches of Glenelg, S... -
The Escape To Summer Campaign With Gabriella Brooks
Escape to Summer. A campaign featuring Australian sensation Gabriella Brooks as the new global ambassador and shot by leading Australian photographer Simon Upton on Belongi... -
The Always Seafolly Campaign with Lara Worthington
We’re taking you to the South Coast. Come behind the scenes of our latest campaign shoot at Callala Beach, best known for it’s spanning white sand and aqua blue waters. Sho... -
Summer is Calling
There’s no place like the Australian beach. We should know, our towel has been there since 1975. This season, we are calling all lovers of summer, sun and sand to join u... -
Something Exciting is Coming: Run Don't Walk
FIRST DAY OF SUMMER Run don’t, walk! On the 1st of December, to celebrate the first day of summer, Seafolly is dropping one of a kind boxes across some of Sydney’s most i... -
Seafolly 4-Way Swimsuit
WELCOME TO FIT Discover the amazingly versatile Wrap Front Bandeau Bikini Top offering four styles in one for your best investment this season! Try wearing this fully li... -
Made for you, with your name on it!
Our swimwear is designed for you, your body and your style so it is only natural for it to have your name on it. For one day only, we invite you to make a permanent mark... -
5 Beach Bag Must-Haves
When you are heading out to the beach, it can be easy to forget an important item or two, so we’ve put together a list of 5 beach bag must-haves. From summer essentials li... -
It's Competition Time!
Hey Seafolly babes! We know more than anyone that the best summer memories are spent in babin bikinis, complimented with glowing skin, so it’s only natural that you captur... -
A Hue to Summer In
Sun seeking babes, head-to-toe yellow is calling your name now, more than ever! What better colour to radiate the shade of summer than a hue that screams sunshine? Butter... -
Your Summer CHECK List
Say hello to pretty and preppy check-style prints as they return to your wardrobe this season in an uber-chic colour palette of Chilli Red and Indigo. Inspired by French ... -
The Perfect 'Play' One Piece
THE PERFECT ONE PIECE You want a one piece that’s flattering and fits beautifully. That feels comfortable and feminine. That you can stand up paddle board in. Meet the Bl... -
Seafolly Embraces Festival Thrills
Summer style in the USA officially kicked off in February at Coachella Music Festival, and to celebrate Seafolly collaborated with Australian based influencer @chloechapman... -
Seafolly Celebrates Mothers Day
To celebrate Mother’s Day this year, Seafolly partnered with a mix of high end industry names and micro Mother-influencers to share the Seafolly way of life and open up a... -
Seafolly Style Series - Beach to Bar
From the beach to the bar and beyond! Wherever you are, we know it has to be done in style. This month we’re highlighting the newest styles to hit the stores while highligh... -
Love your body, we do!
Here at Seafolly, we know more than anyone what it means to feel comfortable in your own skin, not just in your swimwear! That’s why we’ve partnered with the babes at BUF g... -
Beach to Brunch to Bar – A Dress For Every Occasion
One of the best things about wearing dresses is that it doesn’t take many layers, or much effort, to put together an amazing outfit. Whether you’re hitting the beach, a bar... -
Accentuate Your Curves in a High-Cut Bikini Bottom
From Instagram to Ipanema, high-cut bikinis are once again taking over the swimwear world. Pioneered by icons such as Pamela Anderson and revitalised, some 30 years later, ... -
Beautiful Seafolly
THE SEAFOLLY SWIMWEAR RANGE Synonymous with the Australian beach lifestyle, the Seafolly swimwear collection has been helping shape summer memories since 1975. Seafolly ... -
Back to Basic - Active Swim
ACTIVE SWIM Sleek lines and sports inspired mesh swimwear are this seasons must-have. A swim collection offered in classic black, with multifunctional bikini styles that... -
BUF X Cass
Meet Cassey Maynard, CO-Founder of BUF Girls and all round fitness babe. Thanks for joining us on the Seafolly Insider, babe! Let’s start with the facts, where did you grow... -
Top Bikini Trends To Try This Summer
Every summer, bikinis are always a statement style piece. With a whole range of new designs, shapes and cuts available at Seafolly, you are certainly spoilt for choice, wit... -
The Women Behind Seafolly
We celebrate women every day and today is no different. We are taking you behind the brand to spotlight some of the women who don’t often have a light shone on them, but sh... -
Play - Meet Nadine
SAND, PLAY AND SURF. SUN, SURF AND PLAY. Surfing is to Byron Bay what iconic beachwear is to Australian summer – inseparable. From early dawn breaks to hazy mist of th... -
Meet Shanina Shaik
5 MINUTES WITH SHANINA SHAIK Since her early days on Aussie TV show Make me a Supermodel, Melbourne born Shanina Shaik (who has Lithuanian, Pakistani and Saudi heritage) ... -
Motivation Starts With Seafolly
Hey babes, did you hear? #FITFOLLY has officially launched and here are the pictures to prove it! In February Seafolly hosted an exclusive AquaFit class for a dream team ... -
Meet Bridget
CATCHING UP WITH OUR GIRL NEXT DOOR It’s fair to say Bridget Malcolm has come a long way since literally being ‘plucked from the crowd’ in Perth in 2007 and finishing in t... -
Meet Hannah Ferguson
INTRODUCING HANNAH FERGUSON Texas native Hannah Ferguson is the epitome of all-American beauty. The 24-year-old Sports Illustrated model gets photo shoot-ready by runni... -
Meet Alena Blohm
AN AWE-INSPIRING INTRODUCTION TO AUSTRALIA This was German beauty Alena Blohm’s first time in Australia, and like so many before her, she was in awe of our stunning coast... -
Folly Maker
In case you missed it, the stunning Alexandra Dedich seriously owned the page in the Daily Telegraph last weekend. We are inspired by her confidence and how much her fun lo... -
Fit is a Feeling
As fit experts since 1975, Seafolly know you’re not just a size, a number or the shape of a fruit. They know Fit Is a Feeling, and they know the importance of finding... -
Welcome to Broome
THE EPITOME OF THE AUSTRALIAN BEACH You fall in love with Broome as soon as your feet hit the ground and you absorb the raw beauty at every turn. The barren red earth car... -
Welcome to High Summer 2017 Starring Jess Hart
JOIN US AS WE WELCOME BACK ONE OF OUR MOST BELOVED FACES We are thrilled to welcome home Jess Hart, one of our most recognisable and loved faces. Jess first became the... -
Welcome to Byron Bay
WELCOME TO SEAFOLLY Blue skies that stretch forever, warm golden sand and welcoming waves – there’s no place like the Australian beach. We should know, we were founded t... -
The Beaches of Broome
SURROUNDED BY COAST ON THREE SIDES, BROOME IS A BEACH LOVER’S PARADISE. Broome is ideally positioned to offer something for every beach-lover with a variety of gorgeous b... -
Meet Our Hair Stylist
SOPHIE ROBERTS 1. How did you get your start in the industry? I began as an assistant make-up artist and quickly realised there were fewer hairstylists in the fash... -
Q & A with Jess Hart
OUR CHAT WITH OUR GIRL – JESS HART 1. Welcome back Jess! How does it feel to be back in Australia shooting with Seafolly? It’s so great to be back. The Seafolly campaign... -
Meet Our Stylist
SARA SMITH 1. How did you get your start as a stylist? Moved to london age 17 to start course in fashion journalism and styling, but ended up working my way up the ladd... -
Model Beginning: Meet Olivia
FROM SNOW TO SAND IN A DAY, OUR NEW FINNISH BEAUTY CAN DO IT ALL Plucked from the depths of a Finnish winter, Olivia was given just a few short days to acclimatis... -
Meet Our Makeup Artist
PETER BEARD 1. How did you get your start in the industry? I was always interested in creating images and characters. I started painting my mums face with watercolour... -
Meet Emma Stern-Nielsen
24-year-old Emma Stern has taken the modeling industry by storm. The alluring Danish model embraces the essence of natural beauty. Since she started modelling three years... -
Eat, Play & Stay in Broome
WHEN OUR ROAD TRIP WENT OFF-ROAD WE THREW AWAY THE MAP AND TRUSTED IN THE LOCALS. To get a taste of the sheer scale of Australia the girls took a drive for a little over ... -
Stay Golden, Girl.
Dress your body in effortless styles, inspired by the waters of near and far, as you say hello to our new collection of swim, activewear, overswim, and accessories. In ener... -
Splash into Spring
We are Seafolly. Playful and adventurous, we make the most of every moment. Dive in wherever you are, it’s the start another iconic summer with Seafolly. The much antici... -
Seafolly Announces Toni Garrn as the Face of High Summer 18
Better known as the heart of the Australian summer Seafolly continues to share the spirit of the Australian summer with women all over the world. Golden Girl takes us on a ... -
Romee Strijd steps onto the sand as the newest face of Seafolly
Romee Strijd steps onto the sand as the newest face of Seafolly The days are getting longer, and so is our 43-year passion for all things summer. The Gold Coast is where y...
